SHOP REPORT Vivienne Westwood.

Vivienne Westwood, FH Mall, Nottingham. As a fan of Vivienne Westwood, i was excited to do a shop report on the nottingham store, firstly we are forced to notice the window display... the windows are very typical of Westwood, we can sense alot of english heritage, taken mostly from the anglo-mania range here, lots of rich fabrics, checks, tweeds, wools. the displays are clean cut, accessorised and enviable.The winter collection we see here in the window is iconic, playful and will last.
I also have to mention the staff, who were dressed head to toe in the label, good for advertising, shows versatility, what you could wear pieces with, how they look on.
The stores customer, target audience i would say was males and females, who were into trends , fashion forward, outgoing, stylish, early 20's and upwards, probably middle-class or well paid, (due to pricing) probably people who have an interest in the designer and kooky fashion. A young, casual customer.

The anglo-mania label, this year is full of prints, Westwood took inspiration from a central Sudanese tribe of the Nuba mountains, while the colour palette utilises the ethnic, vibrant colours of Tibetan monks. At the core of the label is the dynamic cut, which Vivienne Westwood has pioneered.
This year's Red Label collection is full of fun. Inspired by the uniforms of pupils and school mistresses, the collection is St Trinian's meets preppy, with a touch of school marm. There are also some sportswear elements to the label, with thermal long johns and chunky knitwear.

This store, has been open about 18months, and whilst not being very big stocks, menswear, womenswear, footwear, jewelry, handbags and accessories, allw hich are beautifully displayed either in solid glass cabinets or stainless steel rails, the store is decorated with a celebratory english vibe, old vintage looking chairs, chaise longe, union jack flags, rich wool rugs, very english heritage throughout.

Pricing, while everything here is obviously by Vivienne westwood, the collections vary in price, the red label collections seem to be more expensive, i looked at a red wool 'twisted cloud' cardigan which came in at £365 and then looked at a small head scarf with slogan print which came in at £20, so not all but some pieces are very affordable by all.

i think the pieces are very trend focused, but not typical trend, Vivienne westwood trend. this year weve seen heritage, high school preppiness, private school chic, rich fabrics, leathers, wools, tweeds...followed by a more outlandish tibetan tribe theme, loud colours, earthy prints, bold shapes etc. Key trends within the store i would recognise, for me would be a specific pair of pirate boots, all the members of staff had a pair on, they are soft leather, with numerous straps and buckles upon them, they come in a range of shades, black, brown, tan and look comfortable and versatile and more importantly very now.

The store merchandising, like i said before is fantasticly brithish, loved the union jack designs, although not in the typical red, white and blue, the old leather chairs, the wall art, the rugs,rich wood flooring, all screamed england.

(images all my own)